Yes, we know not all viral products live up to the hype for everyone—but what else is new? We adore Cosrx’s Advanced Snail 96 Mucin Power Essence because it helps brighten our complexions and helps our subsequent heavy-hitters, like our expensive serums and creams, absorb better. It’s simple math, really.

Niacinamine is one of our favorite brightening, tone-evening, and acne-curbing ingredients—after all, it does a bit of everything. Drop The Niacinamide 15 Serum into your cart and then dispense a few drops (ha) onto your face every day and night to reap the benefits.

What’s better than one peptide? Six, of course. After thoroughly cleansing your face, add a few pumps of this impossibly lightweight fluid into your palms and press into your skin for an intense boost of hydration, plumping, elasticity, etc.

Can’t get enough snail? Us either. Treat your delicate undereyes—and the dark circles and puffiness that annoyingly accompany them—to this brightening, fine-line-firming concoction of snail mucin, niacinamide, and peptides.

Beauty of Joseon’s Red Bean Water Gel is an editor-favorite Korean moisturizer, especially for combination skin. “It’s so lightweight yet packs a punch of hydration and the gel texture gives my skin an immediate cooling/calming effect every morning,” says Allure commerce editor Sarah Han.

You can thank red bean and its saponins (the ingredient’s naturally occurring compounds) for imparting antimicrobial benefits and excess sebum absorption. Shout out to the consistency of the moisturizer, which goes on super smooth and glowy—it’s the perfect base for your makeup.

Jeju cherry blossom is the key player in Innisfree‘s Cherry Blossom Glow Jelly Cream, which amps up glowiness with the help of niacinamide and betaines, a hydrator derived from sugar beets. “I love how hydrating yet deeply moisturizing Innisfree’s Dewy Glow Jelly Cream is,” Allure associate beauty editor Annie Blay says. “The clear gel doesn’t evaporate on the skin but hydrates with a cooling lightweight feel that lasts all day.”

We also love the super gentle, dewy Beauty of Joseon Dynasty Cream, which is perfect for dry skin. A dream team of rice bran water, ginseng root water, niacinamide, and squalane boosts moisture levels, curbs sebum secretion, and leaves skin feeling oh so cushiony. “This is a great pick for my skin come the colder, drier months,” Han notes.

Medicube is known for its rejuvenating beauty tech devices, but they make a darn good cream, too. The Collagen Jelly Cream uses (you guessed it) collagen to firm and brighten and niacinamide to boost hydration.

Korean fermentation practices are critical to the power of the Mixsoon Bean Cream—we’re talking a fermented lineup of bean extract, Korean pear, pomegranate, and barley. The result is a complexion-balancing, hydrating cream, perfect for morning and night application sans greasiness.

“I love this straightforward, effective, gentle, thick, and creamy moisturizer. I can use it on my face and body, which is a huge perk,” says contributing commerce writer Annie Blackman. “The generously sized bottle is worth every cent.”

We love Mixsoon’s Bean Essence for its never-harsh exfoliating properties that hydrate all the while. The non-sticky, fast-absorbing formula uses fermented beans to boost moisture and support the development of softer, more resilient skin. “Korean makeup artists apply this on clients—some of which, K-pop stars—as a makeup prep step because it gently sweeps away any gunk or residue, leaving behind a smooth slate,” Han shares.

Then, there’s the I’m from Rice Toner, which illuminates and strengthens the moisture barrier using goami rice extract (sourced from Yeoju, South Korea). This extract contains hemicellulose, an anti-inflammatory that supports healthy skin microbiota growth.

Indulge in a ginseng moment with this Beauty of Joseon Ginseng Essence Water. This gentle, astringent formula is a good fit for oily and dry skin alike, helping to unclog pores and strengthen the skin barrier.

Toner pads are a huge Korean skin-care category, and The No.5+ Niacinamide Concentrated Toner Pads by Numbuzin will show you why. 70 pads are saturated with brightening smooth glutathione jelly (with an assist from niacinamide) on one side and exfoliating cotton gauze on the other. They work to target blemishes and hyperpigmentation.

“I have mild rosacea and a lot of dry patches on my midface, and I immediately swap to Aestura’s cleanser when they flare up,” says Allure contributor Sarah Y. Wu. “From a practical standpoint, it’s easy to coat my entire face evenly because of the bubbly texture, but it also just feels really nice. More importantly, this cleanser always leaves my skin incredibly smooth, soft, and soothed.”

Sometimes, life calls for a sheet mask, and post-Amazon Prime Day calls for a Biodance Real Deep Mask—a duo, in fact, with a couple of the Bio Collagen version and a couple of the Hydro Cera-Nol. You can wear them overnight for peak essence-soaking.

If you’d rather reach for a mask that comes in a jar, the Hanyul Vitamin Sleeping Mask is a winner. Packed with the benefits of the superpower citrus fruit, you’ll get a dose of vitamins C, E, B, A and P that results in brighter skin over time.

A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or excessive time spent in the sun, this treatment coats every strand using ceramide 3 and collagen.

“My hair, which I dye ruby wine once a month, was a dry, tangled mess when I hopped in the shower,” shares former Allure editor Devon Abelman. After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat. I rinsed it out after about three minutes, and my hair felt like cashmere.”

Han’s desert island lip stain might have to go to Peripera’s formulas. They’re incredibly affordable (you can build a collection without feeling too guilty!) and last the entire day. “Touchups are very minimal even after heavy meals,” Han attests. “The wear is super comfortable, despite how long-lasting the formulas are,” she says, though she notes that she preps her (very dry) lips with a clear lip balm and wipes away the excess before applying the lip tint.

Lip tints are the (affordable) pinnacle of Korean makeup, so you don’t really have a reason to not pop one (or more!) into your cart. Peripera is an editor-favorite option for its wide range of lightweight, fresh-looking hues, lush finishes, and non-sticky formulas.

Whether you’re going for a sensual look or something low-key, this gloss from Hera should do the trick. It’s high shine without stickiness and leaves behind a lovely wash of color. Han isn’t normally a gloss girlie, but Hera’s luxurious, nonsticky formulas have sold her.