Tag:branding

Executive Memo | Luxury Has a Pricing Problem. What Now?

Luxury has a pricing problem. Products at major luxury brands cost an average of 54 percent more than they did in 2019, according...

What Fashion PR & Communications Professionals Need to Know Today

Discover the most relevant industry news and insights for fashion PR & communications professionals, updated each month to enable you to excel in...

What’s Behind Beauty’s Charm Obsession

Beauty’s latest must-have obsession doesn’t moisturise the skin, tint lips or carry a pleasing scent — but it does offer sparkle.Lately, beauty shoppers...

Why Your Trademark Is Your Most Valuable Asset

When choosing a name for a new company, founders usually pick something that they feel has a strong connection to the product, the...

What’s Next for Hip-Hop and Fashion

This weekend, the scale a hip-hop artist could reach building a world around their personal brand was on display in Las Vegas when...

Telfar to Open Its First Flagship Store

After a two-year wait, cult indie label Telfar is opening its first permanent store.The 20-year-old brand’s sprawling 10,000-square-foot store, located in New York’s...

In Paris, Fashion Is Betting on Art Basel’s Big Bang

PARIS – A month after the Paris Olympics and Paralympics, and barely a fortnight after the Paris women’s season, the city has once...

Urban Decay’s ‘Naked’ Relaunch Is a Hit. Now Comes the Hard Part.

Urban Decay’s most beloved product is making a comeback.Last month, the brand relaunched its famed Naked palette — a set of 12 playfully...

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What No One Tells You About Owning a Silicone Doll

The decision to bring a high-end silicone doll into your life is often born from a place of deep...
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From Paper to Planning: How a Phase 1 Desk Study Guides Your Project

When embarking on a construction or development project, success doesn’t start with breaking ground—it begins with knowledge. Understanding the...

How the LiveGood Tour Can Transform Your Future

We all dream of a better future — more time with family, financial freedom, improved health, and the ability...

Must read

What No One Tells You About Owning a Silicone Doll

The decision to bring a high-end silicone doll into...

From Paper to Planning: How a Phase 1 Desk Study Guides Your Project

When embarking on a construction or development project, success...