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It’s the holiday season, so you’ve likely been seeing a lot of Markarian—and its signature exaggerated bow shoulders— worn by It-girls in NYC and beyond like singer-songwriter Laufey and her twin sister Junia Lin. Or perhaps you’ve become familiar with the brand through their collaboration with Vibi Venezia, which took the internet by storm this summer. Either way, one thing for sure is that Ali O’Neill and her whimsical Markarian aesthetic are taking over among the Gen Z crowd.
This season, the designer was thinking about her childhood and her favorite story books and characters and used them as inspiration. Winnie the Pooh, Sleeping Beauty, Peter Rabbit, and more make an appearance in the collection’s patterns and prints. A beautiful pink Peter Pan-collared midi dress was decorated with vintage florals fit for a princess, while a sunny yellow plaid gown made from a light and airy silk shantung looked like it was made for picnics in the sun.
The season’s show-stopping moment came with a strapless gown with a hand-beaded and hand-sequined floral motif. Cascading from a neutral beige to bright yellow; the dress looked equally stunning photographed with or without flash. For all the young celebrities scouring the market for looks ahead of awards season, it may be best to get in line now.
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