Macy’s’ Nata Dvir Honored by Fragrance Foundation in New York

The Fragrance Foundation honored Macy’s chief merchandising officer Nata Dvir at its 24th annual Circle of Champions event held Tuesday night in New York.

Dvir, who at 37 became the youngest executive to hold her role at Macy’s — and the second woman to do so — joined the ranks of past honorees including Sephora’s Artemis Patrick, FIT’s Virginia Bonofiglio and Fragrance Foundation’s own president, Linda Levy.

The industry showed in full force at the event, hosted by Levy and Fragrance Foundation chairman Jerry Vittoria. Attendees included Parlux president Lori Singer; L’Oréal’s Carol Hamilton and indie founders such as Chris Collins; Arquiste’s Carlos Huber and House of Bō’s Bernardo Möller and Giancarlo Perez.

Charlotte Holman Ros, president, North America, Parfums Christian Dior, said on stage of Dvir: “Fragrance, as we know, is the heartbeat — or the base note — of not just these stores, but of Macy’s dream and its promise to the American people. When I think about Nata, I think of a visionary and a risk-taker; a dreamer and a changemaker.”

Added Julie Walsh, senior vice president, general business manager of center core and beauty at Macy’s: “Nata has transformed Macy’s into the leading fragrance destination. Her vision and dedication have not only shaped the business, but also fostered a culture where every one of us thrives.”

Indeed, Macy’s ranks today as the largest fragrance retailer in the U.S., of which Dvir said in her acceptance speech: “We are not a force in fragrance, we are the force in fragrance…being part of an industry that sparks imagination, evokes emotion and truly connects people is a gift.”