Should you be visiting, the showroom-atelier can be found in the industrial district of Sidi Ghanem, surrounded by local craft shops, boutiques, perfumeries, and galleries. It sits across four airy floors, with two sun-lit levels for exhibitions, a subterranean warehouse, and a terrace where local artisans can work to create rugs and other artwork. The space is populated by locally-made terracotta vases, furniture, sculptures, and chairs.
As well as sumptuous traditional Moroccan rugs of the classic, vibrant Boujad and richly textured Berber variety, Soufiane Zarib is known for more contemporary and innovative designs that see artisans experiment with technique and form. Some featured rugs incorporate tie-dye and Cubist designs. Many of their carpet weavers are Berber women from the Atlas Mountains, and they also work with emerging local artisans. The Berber women use wool from the ancient, native Siroua sheep breed, dyeing material with natural colors, practicing the centuries-old classic Berber knot to create the striking patterns. Zarib has a considered inventory of heritage vintage rugs too, only buying “really unique, special ones.” This includes Tuareg mats, woven from natural fibres by semi-nomadic people in northern Africa, which Zarib has a special interest in.
Having considered the rugs for his future space, Elordi went on to attend a starry gala dinner at Marrakech’s Palace Badi, a ruined 16th century palace. He dined with Guadagnino and Garfield, as well as Tim Burton, Monica Bellucci, Sean Penn, David Cronenberg, and Morocco’s royalty. The meal, hosted by HM Mohammed VI and noted cinephile HRH Prince Moulay Rachid, featured traditional dishes like lamb tagine, a Moroccan pie known as a pastilla, and couscous.
Elordi will next play the lead role in the TV miniseries adaptation of the novel The Narrow Road to the Deep North, and then, star as Frankenstein’s monster in the Guillermo del Toro-directed Netflix horror film Frankenstein, opposite Oscar Isaac. Elordi will also reunite with Saltburn director Emerald Fennell to film the adaptation of Wuthering Heights in the U.K. in 2025, playing Heathcliff. He also addressed the rumors that he was starring in Gaudagnino’s new American Psycho movie. Speaking to Variety at the 21st Marrakech International Film Festival, he said (apparently, with a smile): “That’s news to me.” New roles, new rugs.
