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Dive Brief:
- Beyond Meat is offering its newest Sun Sausage product at Whole Foods locations nationwide, the company announced.
- Sun Sausage aims to create its own alternative protein category, instead of replicating chicken, beef or pork. The expansion into Whole Foods follows the product’s initial regional launch at Sprouts Farmers Market.
- The debut of Beyond Sun Sausage is part of a recent health-focused reformulation of Beyond Meat’s core portfolio of products in U.S. retail. CEO Ethan Brown has told investors that this new strategy, in addition to higher prices, is leading the company on a path to profitability.
Dive Insight:
Beyond Meat’s Sun Sausage product is made with ingredients such as spinach, bell peppers, yellow peas, brown rice and lentil proteins, and the company is hoping the deal with Whole Foods will expand distribution.
The Sun Sausage product comes in three flavors: Cajun, Pesto and Pineapple Jalapeño.
“As we head into 2025, you will continue to see our health-focused innovation strategy driving our product portfolio to offer consumers a diverse range of plant-based proteins,” said a Beyond Meat spokesperson in a statement to Food Dive.
The plant-based pioneer has been struggling in recent years, with a decline in consumer demand, but last week reported its first quarter of growth in nearly three years.
