BeautyBehind the Scenes at Allure’s Second Annual Best of...

Behind the Scenes at Allure’s Second Annual Best of Beauty Live Event

-

spot_img


Over the weekend, hordes of costumed characters descended into lower Manhattan for the 18th annual New York Comic Con, the busiest fan convention on the continent (category entertainment). A few blocks away, the busiest fan convention on the continent (category beauty) was underway: The second annual Allure Best of Beauty Live. No costumes were worn, unless you count concealer and lip gloss.

The event honored the 357 beauty products that earned Allure’s 2024 Best of Beauty seal, culled from the thousands upon thousands more that were submitted and summarily evaluated by Allure’s beauty editors, who showed up in crimson Best of Beauty sweatshirts on Saturday to guide the masses.

Ticket holders receiving their complimentary Allure tote bags while checking in at the front desk.

Sean Sime Photography

And those masses, over 1,000 people, showed up as beauty editors. Immediately upon entering the event, they were swept into a space designed after the Allure Beauty Closet—where every shelf was laden with product, waiting to be tested, swatched, and taken home to love.

Around 9:30am (beauty editors don’t get to work too early), Allure editor in chief Jessica Cruel welcomed guests to a series of presentations wearing ruby glasses and a carmine crochet dress. “We worked really hard, testing for months and months and months, to make sure that you have an amazing new group of winners in the Best of Beauty club,” said Cruel. “I hope you learn a lot about them today. And I hope you get a lot of product. Because we can’t take it back—so take as much as possible!”



Source link

Latest news

The Beauty Slowdown Has Come for Indie Retailers

The woes of some of the beauty industry’s biggest names, like Ulta Beauty and Estée Lauder, have made...

Missouri votes to expand abortion rights as Florida rejects protections with five states to come | US elections 2024

Americans in 10 US states voted on Tuesday on whether to enshrine the right to abortion into their...

US election 2024 live: Trump wins red states Kentucky and Indiana as Harris picks up blue Vermont | US elections 2024

Trump wins red states Kentucky and Indiana; Harris picks up blue VermontThe Associated Press has called its first...
spot_img

What to Do If the Election Doesn’t Go as You Hoped, According to a Mental Health Expert

So, you’re experiencing election anxiety. Across the country, people on both sides of the aisle are feeling the...

18 Best Beauty Advent Calendars 2024, According to Editors

Raise your hand if the rollout of the best beauty advent calendars gets your heart racing every holiday...

Must read

The Beauty Slowdown Has Come for Indie Retailers

The woes of some of the beauty industry’s...
spot_img

You might also likeRELATED
Recommended to you