A First Look at Chanel’s Christmas Pop-up at Harrods

LONDON — Chanel is getting a head start on Christmas with a beauty pop-up at Harrods.

Door 6 of the luxury retailer in Knightsbridge has been transformed to replicate a magical Christmas house until Oct. 24.

Inside there’s plush carpet that imitates Chanel’s signature tweed with a fireplace that’s decorated with neatly wrapped presents in the brand’s black-and-white ribbons.

A carousel-like roundtable in the middle of the space features all the limited-edition products that are making their debut at Harrods, such as a No.5 fragrance bottle with a snow cap woven from silk and applied by hand to cover the shoulders of the bottle; mini purse sprays in black and white or black and gold that can be worn as jewelry or on bag charms with Gabrielle “Coco” Chanel’s lucky number five; Chanel wish cards with matching envelopes featuring a gold No.5 artwork and Christmas baubles printed with the brand logo.

Customers can also purchase small gold charms that can be added to wrapping ribbons or to phone accessories.

Each item in the pop-up has collector’s-item potential, including the 31 Le Rouge set that comes with a glass case, two lipstick sleeves in gold and white with 12 shades of the lipstick, which is priced at 1,035 British pounds or a 900-ml. bottle of the No.5 fragrance with the snowy cap that’s retailing at 16,000 British pounds.

Customers who spend more than 200 British pounds will receive a delicate tote bag that’s printed with the words Chanel Beauté in gold.

There’s plenty of Instagram moments, too.

Chanel has created a special QR code that allows customers with smartphones to experience a snowy filter for photos or videos or customers can get their photos taken on a Polaroid in front of the fireplace.

The brand has produced a small gold map that opens up like a Christmas house that highlights all of the Chanel spaces inside Harrods, on the ground floor there are seven spaces including a counter in the beauty hall, another in the perfume hall, an eyewear stand, a luxury accessories space that carries leather goods, watches, fine jewelry and more.