Beauty9 New Cleanser Launches From Female-founded Brands

9 New Cleanser Launches From Female-founded Brands

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Cleansers are surging.

As consumer interest in the category’s more targeted offerings rises — Spate reports average weekly TikTok views for “acne cleanser” and “cleansing milk” are up 546 percent and 396 percent, respectively, while Google searches for “water-based cleansers” are up 70 percent year-over-year — brands are working overtime to breathe innovation into the space.

Here, the latest cleanser launches by female-founded brands.

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